At a committee at the APOS Media summit, held in Indonesia, the executive officials of the content working in Asia said that among their higher priorities they produce content to meet the increasing demand for non -joint work in the region, and to give projects to the next generation of creative talents.
Nicholas Simon, founder and CEO of Indochina Productions, which is based in Thailand headquarters White Lotus Season 3, Avengers: the end of the gameand Da 5 blood and creator.
Now, it works hard to help the next generation of Thai talent find an international foot. Only last month at the Cannes Festival, a new Thai content studio that co -founded, called Tsixtysix. The studio has already brought two Thai younger managers to the barn, running two features: The theft of the Great Esarn(Directed by Kantana Tebarkhart); and Songkhram Songkran(For the first time in the exit from Pesini Khosami).
“It was a big blow to us White Lotus Simon added: “The third season and we managed to raise many Thai crew on that.”
Part of the care of the next generation includes setting high standards for work and bonuses in this industry, amid tight budgets and difficult economic expectations.
“We have brought a lot of Hollywood practices and international practices for our various production companies,” Simon said. “We sign the book on WGA standards, with things like ceilings and percentage of the total budget, but including what Thailand and Japan can bear.”
TSIXTYSIX also picked up the grand prize race in the United Nations Contest to respect at Cannes Film Family Comedy Festival Useful ghost.
Simon said: “This is important, and the project got our name there.” “Our list depends on the play, with a point of about one million dollars. We use a set of self -financing and private stocks and put the brand product for financing.”
Deepak Dhar, founder and CEO of Banijay Asia & Endemol Shine India, also wants to find future stars who can become headlines in the five years to the next ten and “transfer these privileges forward”.
For Disalada “Stang” Disayanon, the head of the Bangkok -based Group Kantana, he said that the production company feeds creative talents by operating and developing many interior book rooms.
Thai studio behind a successful chain like Family Thriller housemasterWhich became the first Thai series to reach the highest list in the list of the 10 best TVs in Netflix (non -English) and appeared in the list of the 10 best countries across 63 countries around the world.
Disayanon said that mixing local items such as homekeeper, with global topics – the offer helped find success in and abroad.
“We have focused on the dynamics of home workers who work for rich families, who are still related to Thai culture today,” said Disayon. “We wanted to weaken this, and moreover, we have applications on global topics such as power struggles, inequality and family relationships that people can see and connected across the borders.”
Disayanon also works on feature films, with modern work, GraveIt has already been sold to 20 theatrical countries, and the post -theater deal for the film with an unannounced global platform.
One of the repeated topics that came out of the discussion episode was the high demand for unspecified and reality content, especially driven by the past.
For Disayanon, its studio worked in five seasons of the reality show Thailand's face Before the epidemic. This year, it revealed that the show will return with a new season – six years after the broadcast of last season.
“We have made several seasons of Face Before the epidemic, but we were cautious to return it. However, we thought this year was the right time as we wanted to work on more types and expand our content library. ”
For Dhar, one of his most popular company offers in India is the reality series Beige BossBased on The older brother The concession, which was first broadcast in the Netherlands.
Dar said: “We need to find things working in a local market and a more local radiation,” Dar said. “We have achieved great success with Beige Boss In India – this is one of the main formats that have succeeded in all different markets in India. The interesting truth that I still say is that we produce 800 days of Beige Boss We have 365 days. “
Banjay Asia is also working on a realistic, ambitious display in cooperation with the United States Exploration and Research Agency (Sera), where a “ordinary Indian citizen” will be chosen for a journey to space on the new Blue Blue origin mission.
DHAR added that other types that exceed the incomprehensible and that have proven to be popular in India include offers related to journalists and police procedures.
